About Us

We are more than just web designers. Designers are pretty-makers. We know this, we used to do that.

We’ve evolved. We help businesses grow and be more innovative by helping them understand their customers. We help them talk to their audience in a genuine and relatable way. J 12 Designs will give you the best shot at attracting and keeping your customers.


James Lewis, Jr. – Designer / Owner

After earning a Bachelor of Fine Arts in Computer Graphic Design from the University of the Incarnate Word in San Antonio, I jumped in to website design and maintenance at Rackspace Managed Hosting. I started working with a small, but highly talented team troubleshooting, designing, and promoting Rackspace — which is today one of the largest web hosting companies in the world.

For more than 16 years, I have been called upon by some cool clients to create websites — the San Antonio Spurs, Rackspace, Rosario’s Mexican Restaurant, Silo Elevated Cuisine — just to name a few.

What separates me from the rest of the pack is my experience working with some of the brightest minds at Rackspace. Working with people like Todd Morey and Johathan Byrce have helped me understand how to “build” a good website. Aside from being grounded in the web hosting environment, I have also had the pleasure of working with some great designers like Michael Karshis. Working side-by-side with creative gurus helps me think not only out side the box, but it helps me think about why the box exists. It’s not good enough to just make something cool. Anyone can make something cool. Good design is when you make the complicated seem simple!

Michelle Vogel Account Executive / Designer

I was born in Aberdeen, Scotland to a military family. I’ve traveled the world experiencing many cultures and meeting great people along the way!

After graduating from St. Mary’s University with a Bachelor of Arts in English Communications and a focus in Business, I jumped into a position that allowed me to pursue my passion in people. I took on a role as an Account Executive and excelled in sales/staffing.

I’m a former professional sports dancer and danced for the San Antonio Spurs, Rampage and Stars. I have an in-depth knowledge in various areas of the entertainment industry and media and wanted to combine my love of people with my creative spirit.

I joined the J 12 Designs family and brought my client relations experience, organizational skills and strategic focus to the team. I design and manage projects as well as guide clients through the creative process.


Deanna Dilworth – Graphic Designer


I’m currently completing my Associate of Applied Science Degree in Communication Design, at San Antonio College. I wanted to get my feet wet out in the real world and was determined to get an internship. That led me to J 12 Designs.

After working in child care for four years, I finally decided to pursue something that I’m very passionate about, without becoming a starving artist. I’m fortunate to have met such knowledgeable, and experienced professors while attending San Antonio College. I’m excited to have joined J 12 Designs and look forward to the real-world experiences, challenges, and knowledge.

Cordero Maldonado Director of Business Development

As a San Antonian through and through I’ve always dreamt of leaving my mark on the legend of San Antonio as positively as I can in one way or another. I began my career in the fitness industry holding every position from front desk to director of business development and eventually owner. From a young age the creative entrepreneurial spirit has been strong within me.


For over 7 years I’ve been working on developing multiple brands including the character Spurs Jesus which has grown to become a San Antonio staple with close to 50,000 followers on social media alongside a wide reach citywide within our community. Ive been honored to be on the board of directors for the South Side Chamber of Commerce, voted San Antonio’s “Best Local Celebrity 2016” and am the current ‘Prince of the River Walk”.


As Director of Business Development for J12designs I’m excited to bring my marketing experience and creative energy to the team to help entrepreneurs like myself see their business ideas and dreams realized. What we are creating today will help shape the future of San Antonio.


Pamela Benavides Marketing / Media Planning / Buying

With more than 19 years of marketing and advertising experience, I’ve worked with the largest Hispanic agency in San Antonio — Bromley Communications — with clients/projects like University of the Incarnate Word, Procter & Gamble (Pampers and Folgers) and the San Antonio Spurs.

After leaving the Agency in 1999, I went to work with the San Antonio Spurs handling all marketing and advertising. During my 11 years with Spurs Sports & Entertainment I planned and placed all media for the San Antonio Spurs, San Antonio Rampage and the San Antonio Silver Stars.  In addition to media planning and buying, I have production experience in both television and radio.

I attended Laredo Junior College and the University of the Incarnate Word.