Reach: Nation wide
When we first saw The Alamo City Aztecs they already had a pretty solid grip on social media. They looked like a team that did everything the right way. They had public events for the players when they signed their contracts. There was a ton of community service lined up for the team. Everything just looked good from the outside looking in. All they needed was a graphic design company to push them over the top. They trusted us to guide and take lead of their overall brand. What was the challenge? How do you let the city know that this team is serious? How do you show the community that they can trust these young men who want to serve them well? We just told their story and let the rest fall in place.
Like most clients who come to us wanting the best looking website and awesome collateral, we needed to get some good photography. Once we had some awesome pictures (by Chris Saucedo) we wanted to let the city know about this team. We put together a media guide that had the history of the team, roster and coaches bios. Those images from the photoshoot also gave us content to boost their social media. Each player had a poster showing their number and a short bio of where they are from and the position they play on the court.
The media guide was a success. The guide created a buzz and got other local teams to step up their game from a branding standpoint. It was a great first impression of the team on paper. No team has ever brought that level of professional marketing to the table. The social media graphics allowed the Aztecs to make a connection to the community before tipoff. The crowd knew who were the hometown players and their names. The North American Basketball League just named the Aztecs the best branded basketball team in the league. We are honored to be part of that recognition.