Case Study: The Alamo

July 1, 2013 By Case Study, Portfolio, slider

Client Profile

Date: 2010-2012
Reach: Nation wide
Focus: Tourist


Challenge

The Alamo is one of the nations most recognized landmarks. It brings thousands of visitors from around the world to San Antonio making it our crown jewel. The Alamo deserved professional site and I had the challenge to make it happen. The site was not just to a cool looking website, it had to be very easy to navigate and download quickly. With thousands of visitors to the website everyday it also had to be in an environment to handle a ton of traffic without skipping a beat.

 


 

Solution

I worked with Albert Flores and put together a design that captured the essence of the Alamo while bringing a clean professional level of imagery to the site. Our original goal was to incorporate video with avatars guiding you through the site, however the footage needed to be reshot before we could incorporate them in the site. The Alamo deserved nothing but the best and we did not want to put anything but quality work on the site.

The traffic of the site was handled by our city’s other jewel…Rackspace. The Rackspace Cloud provided us with an environment that could handle the thousands of visitors to the site without us having to worry about adding resources to the sever setup.


 

Results

In the first year the site jumped from an average visit time of a minute and 30 seconds on the site to two minutes and 42 seconds. This meant that users were spending more time exploring the site and downloading information. The site was built to not only to engage tourist but to also be a resource to teachers and students who wanted to learn more about the Alamo. We also built a guestbook for users to sign and leave comments about their experience at the Alamo. Within a few weeks, the database had thousands of signatures from visitors who filled out the online guestbook.