Budweiser Virtual Concert
A virtual concert during COVID
Client
Working with The Heist Agency in Houston allowed J 12 Designs to work on this special project. Budweiser presented a virtual concert highlighting the culture of Houston and showcasing local music artist. We needed to come up with a concert name and a theme that could have the potential to run into next year. Budweiser had a campaign a while back called "Be A King". That slogan hit home with the culture of cars and music in Houston. We brought it back and gave it some Texas swag.
Goal
The primary objective was to create an engaging virtual concert platform that would deliver a premium entertainment experience, maintain brand visibility during the pandemic, and set a new standard for virtual events.
Success metrics included viewer engagement, social media reach, brand sentiment, and establishing Budweiser as a leader in innovative digital experiences during the crisis.
Strategy
We made partnerships with influential local artists and creators, including Slim Thug and LE$, who helped us design exclusive merchandise featured in a limited-edition promotional gift box. Influencers across Houston received the curated box and helped promote the concert across social media, amplifying awareness and excitement around the event.
Result
Highest performing online campaign in 2020
The virtual concert shattered expectations, becoming Budweiser's highest performing online campaign of 2020. The event attracted thousands of viewers, with engagement rates far exceeding traditional digital campaigns.