San Antonio, Texas · Est. 1999
Fractional CMO
Executive Marketing Leadership, Without the Full-Time Cost
Senior marketing strategy, team leadership, and hands-on execution for growing businesses that aren't ready for a full-time CMO.
Trusted by San Antonio's most recognized organizations
You need a CMO. You just don't need one full-time.
Most growing businesses reach a point where ad hoc marketing stops working. You've tried agencies, hired a coordinator, and still don't have a clear strategy or a consistent way to measure results. What you actually need is senior marketing leadership — someone who can build the plan, lead the team, and be accountable to outcomes.
A full-time CMO costs $200,000-$350,000 per year before benefits and equity. A Fractional CMO gives you that same level of experience and leadership for a fraction of the investment — and with no long-term hire risk.
J 12 Designs brings 27+ years of marketing leadership across industries ranging from enterprise brands to local San Antonio businesses. We embed with your team, lead your marketing, and stay until the job is done.
What We Do
What's included in Fractional CMO
Marketing Strategy & Roadmap
We build a clear, prioritized marketing plan aligned to your business goals — so your team knows exactly what to do, when, and why.
Team Leadership & Management
We lead your in-house marketing staff, coordinate agency partners, and ensure every vendor is accountable and producing results.
Brand Positioning
We sharpen how your business is positioned in the market — your messaging, differentiation, and competitive advantage — so every touchpoint is consistent and compelling.
Budget Planning & ROI Tracking
We build and manage your marketing budget, track performance against goals, and make sure every dollar is working as hard as possible.
Campaign Oversight
From digital ads to content marketing to events, we oversee execution across all channels and hold every campaign to a clear performance standard.
Growth & Demand Generation
We identify and activate the highest-leverage channels for driving leads and pipeline, then build the systems to scale what works.
How we work
How a Fractional CMO engagement works
Discovery & Audit
We start by fully understanding your business, your market, your current marketing efforts, your team, and your goals. No assumptions, no generic playbooks.
Strategy Development
We build a custom 90-day marketing roadmap with clear priorities, defined KPIs, and an honest assessment of what will move the needle fastest.
Team & Vendor Alignment
We assess your current team and vendor relationships, make recommendations, and establish clear roles, processes, and accountability.
Execution & Leadership
We roll up our sleeves and lead the work. Strategy without execution is just talk. We're embedded in your business, driving results alongside your team.
Report, Optimize & Scale
Monthly reporting on what's working, what's not, and where we're going next. We adjust strategy in real time based on data, not gut feel.
What clients say
"Every project James Lewis has done for me has been fantastic. He's the best in San Antonio. He's artistic, and can get things done on time."
Graham Weston
Rackspace
Why growing businesses choose J 12 Designs as their Fractional CMO
We've led marketing for household brands like Budweiser, SXSW, La Cantera, and American Airlines — and we bring that same caliber of strategic thinking to mid-market and growth-stage businesses in San Antonio and beyond.
As a full-service creative agency, your marketing strategy is backed by in-house capabilities across web design, graphic design, photography, AI marketing, and SEO. You don't have to manage five vendors. One team, one vision, one point of accountability.
We're not consultants who hand you a deck and disappear. We stay embedded, lead the work, and measure everything that matters.
✓ 27+ Years Experience
✓ Full-Service Agency
✓ Team Leadership
✓ Budget Management
✓ Vendor Oversight
✓ ROI-Focused
Frequently asked questions
Ready for senior marketing leadership?
Let's talk about where your marketing is today and what it will take to get it where it needs to go. Free consultation, no pressure.
Serving San Antonio, Houston, Dallas, Austin, and businesses nationwide.