Jon Contino – Brands by Hand

January 2019
Jeannette Mendoza, Designer

Perhaps one of the first things I have learned in the graphic design field is typography is not easy. In fact, the most important rule is don’t neglect your type. Whether it’s working with contrast, size, or even different fonts, typographical hierarchy is the most important aspect of design. After all, our whole purpose is to get a message across, but tastefully. 

With so much to consider, that doesn’t mean type can’t be an exciting, creative outlet. Jon Contino is the founder and creative director of CONTINO where he focuses on hand lettering in his designs. He has had the opportunity to work for large brand names such as Nike, MillerCoors, and 20th Century Fox. Take a moment to peruse Jon Contino’s instagram for some awesome hand type designs.