Keith Zars Pools: Case Study

Client Profile

Date: 2014
Reach: Texas
Focus: Pool Industry


Keith Zars Pools wanted a Drupal website that was not from a previous theme. They also needed that site to have the tools in place to continue the strong search engine optimization efforts and keep them on page one. After the site was built it needed to have a payment option for customers and a flexible support ticketing system that would create unique ticket numbers for service requests. This ticketing system needed to also sync up with their internal database and working together. Being able to handle complex configurations like this is one of strengths of J 12 Designs and truly separates us from the rest.


The first thing we did was design a site that would make you say, “I want that pool”. We worked with the Keith Zars team to make sure we were displaying their product the way they wanted. We developed a custom them inside of Drupal that was built to handle their particular system. A mobile version of the site was built for cell phones. This mobile site has all of the content from the desktop version. We programed it to switch themes depending on what device you are on, making it very Google friendly by not having duplicate content.
We worked with their current merchant account and set up a simple payment portal on the site. You never leave the site during the payment process. You can also order chemical products online and built the management system in Drupal so that they can change out prices and products without having to call us.

The ticketing system was linked directly to their existing database. I unique number is assigned to the customer and that number is sent to their internal system. Everyone is alerted of the service request instantly and Keith Zars Pools can immediately give their clients a high level of customer service.


Yep, still on top of the search engine listings! Keith Zars Pools is the #1 pool company in San Antonio and #4 in the nation. They now have a site that backs it up. They are accepting payments from cliets successfully while answering tickets with an efficient system.