Blüm needed to push a new brand. It was no longer just a company catered to the medical cannabis industry. We accepted the challenge to take an already respected major company in the cannabis world and change their brand identity to where they can take it and run with it. So thats what we did. A simple removal of the medical green icon along with a tweak to their graffiti pattern grew into a movement that made them pioneers for social change.




financial inclusion for all