Fairmount Hotel

J 12 Designs partnered with the Fairmount Hotel to elevate its visual identity and reflect the timeless luxury and the rich history it embodies. Drawing inspiration from the hotel’s legacy as a “hidden gem” and cultural curator of San Antonio, we crafted a brand experience that seamlessly blends historic charm with modern sophistication. Every design element was intentionally curated to mirror the elegance of its architecture and the warmth of its hospitality. We highlighted the hotel’s rooftop bar, acclaimed dining, and enchanting courtyard through refined visuals that feel both exclusive and inviting. The goal was to create a cohesive aesthetic that resonates with today’s luxury traveler while honoring the hotel’s iconic past.