KOOL

While supporting 9Rooftops I had the opportunity to lead the website design for KOOL cigarettes through a creative pitch that stood out among several agencies. We designed the tagline “Feel The Vibe”, which became the anchor for the entire campaign. I was responsible for the full creative direction of the website, ensuring the visuals and messaging matched the brand’s bold, cool identity. This project was a rare chance to work on a campaign with nationwide reach and international visibility. It was an exciting challenge to craft a digital experience for such an iconic brand.